Author: Vic Hood
“Loot boxes are a virtual game of chance, but should this commonplace in-game feature now be considered real-life gambling?…Like real-life gambling, loot boxes appeal to our deep psychological need for reward. Psychologist and behaviourist B.F. Skinner researched something called the variable ratio schedule, a reward system typically used by casinos, which sees a person rewarded at varying times. So, if someone does a positive behaviour, such as buying a loot box and opening it, they could be rewarded the first time. They’re then not rewarded again until the sixth box they buy, then the third after that, then the 10th and so on.” – Vic Hood, Eurogmaer
Annotate This Entry
Do you know of a related article, game, or resource? Share it below!